Could you briefly introduce Accolink and tell us about your activities in the HoReCa channel?
Since 2012, we have been operating mainly in tabletop, buffet, and service equipment for upper-mid segment hotels and restaurants. Our entry into the HoReCa industry began with the idea of exporting cast products abroad. Over time, we expanded our product range, added new categories, and incorporated product design and custom manufacturing capabilities into our structure. Today, we maintain our presence in Turkey through direct sales, regional distributors, and dealership networks. Internationally, we export directly to more than 30 countries, and in some of these, we operate through contracted distributors.
What were your goals for this year, and how did you shape your sales and marketing strategy?
Considering that economic factors such as exchange rates and inflation could negatively affect domestic market dynamics, we anticipated that exports would play a key role for us in 2024. Accordingly, we focused our efforts on international markets where we already had experience and potential partnerships. Now, as we approach the end of the 11th month of the year, we can confidently say that our strategy has yielded healthy results.
What trends and technologies are currently in high demand in your field? What are your main criteria in collaborations and partnerships?
Hotel investments are major undertakings with substantial budgets. On the other hand, banquet operations represent a significant cost component. Our clients require various functions — hot presentations for some events, cold displays for others, sometimes sushi service, and at other times doner or carving stations. Therefore, the most in-demand technology today is modularity , that is, buffet systems that can easily transform from one function to another depending on the event. Instead of investing in separate banquet tables for each function, clients now prefer a single modular platform whose upper elements can be adapted to different service styles. Within this context, our partnership with La Tavola, which began in 2015, has given us access to a vast range of modular buffet solutions. It brings this technology to the most prestigious venues in the industry.
What are your goals for the upcoming period? Are there new products or markets you plan to include in your sales and marketing network? Could you share more details about your plans and growth focus for 2024?
Despite the impact of exchange rates and inflation making domestic tourism less accessible for local visitors, we have observed a significant trend. Turkey has become remarkably affordable for foreign tourists. This shift has made luxury restaurants and hotels more attainable for international guests, allowing the hospitality sector to remain dynamic. As a result, domestic investments have continued, and purchasing activity has not come to a halt.
Thus, our 2024 objectives include not only sustaining our growing export figures, but also expanding our reach to every potential client within Turkey, maintaining our service quality across all markets. Additionally, in 2024 we plan to establish a permanent international structure that will allow us to serve our global clients even more efficiently.
Customer satisfaction has always been at the heart of Accolink’s success. What makes your sales and after-sales service stand out?
Accolink is a brand that not only offers standard catalog products but also creates custom-made designs and large-scale hospitality projects. To maintain the highest standards, we have built a dedicated production network and a meticulous quality control team with exceptionally high benchmarks. In parallel, our young, dynamic, and creative sales and project teams oversee every process from start to finish, ensuring complete customer satisfaction.
We are a company devoted to turning our clients’ dreams into reality, and we pursue this vision with determination. Of course, this isn’t always easy. Our approach means we often reject products that do not meet our quality standards, we never deliver anything we wouldn’t proudly use ourselves, and when a client reports a problem, we resolve it directly: without unnecessary debate, with a pure solution-oriented mindset. This principle defines who we are as a brand.
How have customer expectations evolved after the pandemic? How far have you integrated digitalization into your operations?
During the pandemic, we swiftly adapted to providing digital services to our clients. We even launched online sales channels both domestically and internationally. The utilization of these fields of activity continues to this day. We also implemented ERP software, enhancing our inventory control and significantly improving our proposal speed when serving clients remotely.
Perhaps our most remarkable step was launching Turkey’s first 360-degree virtual HoReCa showroom. This feature allows clients from anywhere in the world to access our showroom online 24/7, explore products as if they were physically present, and submit their selections directly to us. This digital transformation has already led to numerous international orders. Clients wishing to visit our showroom can do so through the following link: (www.accolink.com/showroom360)
How do you evaluate the development of the market for kitchenware, preparation equipment, custom-made presentation tools, consumables, and in-room products both in Turkey and worldwide? How do you position your company within this growth?
In our view, the food, beverage, and hospitality industry will always remain one of the world’s most prestigious and dynamic sectors. In recent years, the pace of growth within this industry has accelerated significantly. As Accolink, we are continuously working to improve ourselves, namely, our product portfolio, service quality, and operational standards, to become a globally preferred brand for clients from all over the world. Each day, we strive to anticipate the emerging trends our customers will soon embrace, presenting them proactively before they even ask for them. We consider ourselves truly fortunate to be part of such a vibrant and ever-evolving sector, and we will continue to work with passion and dedication to contribute to its ongoing development.
Found at: https://www.hotelrestaurantmagazine.com/tum-dunyadan-musterilerin-tercih-edecegi-bir-adres-olmak-icin-calisiyor-accolink/